Description of each topic

Materials nitty gritty - I’ll be sharing my ENTIRE materials list in extensive detail. From all ranges of paints, brushes, canvases and drawing tools to shipping supplies (all the way down to specific boxes—what size and why). Includes a short video of me painting in my studio + a curated file of images of my most favorite materials. 

Shipping 101 - A complete guide on how to ship two-dimensional artwork. I’ll walk you through my process of shipping small giclée paper prints, large giclée paper prints, original paintings on canvas, stretched canvas prints, original drawings on paper, AND even provide you with a guide on freight shipping. Includes tutorial videos of me in the studio shipping each item + a step-by-step written guide. 

Collection Structure / A Look Into A Year of Launches - From original launches to prints and products, you will get a peek behind the curtain of an ENTIRE YEAR’s worth of launches, the strategy behind each launch, and what I did to prepare for them. Take a look inside my planner—month by month, WEEK by WEEK! 

Structure Your Day As An Artist / Create Consistency - I’ll explain how I create consistency, both financially and within my daily studio rhythms as a self-representing artist. (Hint:  IT'S BUSY being a business owner!) I’ll discuss how to schedule out your days and batch tasks such as advertising and marketing, client relationships, ordering, shipping and fulfillment, and…of course, CREATING! Watch a full video interview with guest expert Blakely Little (Blakely Made) as I chat with her about how she structures her days as an artist and has created a profitable business.

Prints and Products - Diversify your income by making giclée prints of your artwork. Along with an EXTENSIVE step-by-step photography/editing PDF guide, I invited my photographer Morgan Blake Beatton into the studio to give you some tips on how to photograph your work for prints. Plus, I’ll share a screen capture of my editing process in Photoshop so you can watch how I prepare my photos to be turned into prints. 

Social Media and Email Marketing - I’ll walk you through my personal strategy for social media success. Watch a full video interview with guest expert Morgan Blake Beatton as we discuss Instagram strategies, tips, and to-do’s. I’ll also explain my email marketing strategies and tips on how to grow your email list in an ORGANIC and not so “annoyingly salesy” way.

Commissions, Shows, and Client Relations - The ins and outs of commissions, shows, licensing, retail, wholesale, and working with interior designers—explained in ONE PLACE. All your questions about booking custom paintings, how to work with an interior designer as an artist, and what wholesaling and licensing can look like to grow your business will be answered here. Watch an exclusive interview with guest expert Brittany Bass Turner (Britt Bass) as we discuss everything from offering designer discounts, pitching shows, working with art consultants, and more!  

Content Strategy - A deep dive into the strategy behind ALL the content I’m creating, like a seamless client experience on my website to social media to emails, and even packaging and beyond. You’ll learn methods for implementing them into your own business. Watch an in-depth discussion between me and my Creative Director and Brand Designer, Meg Burrell, as we discuss the importance of having strategy behind the content you create, and why that changes the game for you as a business owner.